Friday December 13, 2019

Skoda launches campaign to recruit retirees back to work

The initiative, called Simply Older, Still Clever – a play on the brand’s Simply Clever tagline – launched last Wednesday in Dublin

17th November, 2019
Celia Holman-Lee and Francis Brennan launch Skoda’s initiative Simply Older, Still Clever, which aims to bring retirees back into the workforce during busy periods Marc O’Sullivan

Skoda Ireland has launched a new age diversity initiative aimed at encouraging retirees previously employed in the motor industry to return to the workforce.

The initiative, called Simply Older, Still Clever – a play on the brand’s Simply Clever tagline – launched last Wednesday in Dublin and is fronted by Irish media personalities Francis Brennan and Celia Holman-Lee.

Ray Leddy, head of marketing and product at Skoda Ireland, said the process of recruiting...

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