Setting up in Asia

14th June, 2015
Setting up in Asia
David Coghlan, president and managing director of Havok

Our activity in Asia has grown substantially in recent years and now accounts for over 25 per cent of our sales. We have offices in Shanghai, Seoul and Tokyo, and I believe there is a real opportunity for other Irish SMEs to follow the same path. Here are some points to bear in mind before taking the plunge:

• Individual markets in Asia are very different from a cultural perspective. Just because you have experience doing...

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