Schweppes rebrand includes new mixers for younger customers

The mixers category is growing by 15 per cent volume, 23 per cent value in the last year

12th November, 2017
Aedamar Howlett: ‘We wanted to refresh the Schweppes brand’ Picture: Fergal Phillips

With the Christmas party season almost upon us, the renaissance of gin means that many G&Ts will be downed in the coming weeks. Schweppes, part of the Coca-Cola stable of brands, has invested in its first major brand campaign in Ireland for ten years to capitalise on the new customers as well as maintaining the loyalty of its long-term drinkers.

Schweppes is the market leader in Ireland with 50 per cent market share,...

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