Thursday February 27, 2020

Schweppes rebrand includes new mixers for younger customers

The mixers category is growing by 15 per cent volume, 23 per cent value in the last year

12th November, 2017
Aedamar Howlett: ‘We wanted to refresh the Schweppes brand’ Picture: Fergal Phillips

With the Christmas party season almost upon us, the renaissance of gin means that many G&Ts will be downed in the coming weeks. Schweppes, part of the Coca-Cola stable of brands, has invested in its first major brand campaign in Ireland for ten years to capitalise on the new customers as well as maintaining the loyalty of its long-term drinkers.

Schweppes is the market leader in Ireland with 50 per cent market share,...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

What’s coming up today and what you might have missed

Hannah O’Brien | 2 months ago

What’s coming up today and what you might have missed.

Hannah O’Brien | 2 months ago