Savvy brands put second screens first

More and more people are engaging in social media while watching sport on TV, write Mick O’Keeffe and Joanne O’Sullivan

21st December, 2014
Savvy brands put second screens first

Have you ever missed a crucial score because your eyes were on your mobile phone? Have you ever sat beside someone who was more interested in checking in than cheering on? Don’t worry, you are not alone.

The results of the 2014 PSG Sponsorship Sport Sentiment Index have once again thrown up some interesting findings as we turn towards 2015, especially with respect to the phenomenon known as the ‘second screen’. The PSG...

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