Sainsbury sales fall as price war rages

14th June, 2015
6
Sainsbury’s war with the discount supermarkets has started to hit it in the pocket

Sainsbury’s has reported its sixth quarter of falling sales, with figures at the supermarket’s established stores down 2.1 per cent in the last three months.

The company reports signs of improvement and higher sales volumes, but a price war in Britain has seen grocery prices fall by 2.5 per cent year-on-year, as retailers such as Sainsbury’s have tried to take on discount stores.

“As the pricing differential versus the discounters has...

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