Reward and recognition: How money can work as a de-motivator

31st March, 2019

In his 2008 book Predictably Irrational: The Hidden Forces That Shape Our Decisions, author Dan Ariely argued that money is very often the most expensive way to motivate people. I’d like to go one step further by arguing that money is also the most expensive, and surprisingly effective, way to demotivate people.

Consider the following scenario. You have been asked to give a guest talk at a business event. You reschedule your diary and...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Tom Maguire: Tax changes we make now could help business for years

More Business Tom Maguire 11 months ago

The Daily Briefing

The Daily Briefing