Thursday June 4, 2020

Retargeting can help to zero in

Retargeting is one of the smarter ways in which online advertisers can remind consumers that they exist. It can raise conversion rates, whether you’re trying to drive sales or email sign-ups; it can drive brand awareness; it can give brands a sense o

15th February, 2015
Steve Dempsey

Typically, only 2 per cent of a website’s visitors convert. Retargeting can help bring back the other 98 per cent. Here’s how it works: when someone checks out a site that’s using retargeting, a cookie is stored on their browser. That cookie is then used to let the retargeting provider know when to serve ads on subsequent sites, pushing targeting messages only to people who have previously visited the site that the cookie came from....

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