Refusal to cut hair gives razor firm's ads an edge

US brand Billi, decided not to go the typical lady razor ad route of having a glamorous model shaving completely hair-free body parts. The new campaign from US brand shows women shaving actual body hair off

3rd July, 2018
US razor brand avoids traditional hair-free route. Pic: Getty

“For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Commercials show women "shaving" perfectly smooth, airbrushed legs. Strange, huh? But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all,” Billie says on its website.

The campaign sees women proudly showing off...

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