Recognising the five stages of fan engagement

21st February, 2016
Manager Luis Enrique of FC Barcelona is photographed with a Sporting fan prior to the the La Liga match between Sporting Gijon Pic: Getty

Irish Sponsorship Summit keynote speaker Jon Burkhart, founder of TBC London and author of Newsjacking: The Urgent Genius of Real-time Advertising, puts the focus on fans when it comes to sport sponsorship

I’ve been searching for signs of life in brands and culture since 2011 when I coined the term Urgent Genius. For me, it was always about the fans. With my co-author Grant Hunter, I wrote a book about real-time fan engagement,...

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