Thursday June 4, 2020

Reasons to be cheerful

The year ahead holds many unknowns for the sector, but bosses are largely positive about 2019, writes Colette Sexton

6th January, 2019
4
Charley Stoney, chief executive of IAPI Pic: Fergal Phillips

Next year will be the year of collaboration across the advertising and marketing community. Since I took over in IAPI last June, I have been at pains to reach out to other leading organisations and stakeholders to understand their priorities and align them with our own. There is no doubt that by actively working together we can be agents (or agencies!) for change with an innate ability to overcome the challenges we’re facing.

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