When Conall Lavery and John Hogan, co-founders of Dublin company Retail World Analytics, were seeking investors for the €920,000 funding round they closed last August, their first port of call was their own customer base.
“All of our investors are customers. We went to our Irish and UK customers and that’s where we got our private money,” said Lavery, a former syndicate member at Bloom Equity.
“I’ve been moving around in...
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