Sunday February 16, 2020

Raining on C&C's parade

A cold and wet summer, a big new rival launched and the wider issues facing the drinks industry have all added to C&C’s woes

Ian Guider

Markets Editor

@ianguider
1st November, 2015
6
Bad weather spells trouble for Bulmers

It was, according to Met Eireann, one of the coldest summers on record. To make matters worse, July was one of the wettest months seen in years. For C&C, the maker of Bulmers, Ireland’s biggest cider brand, that spells trouble. Bad weather is an inherent problem for a company whose main product has become synonymous with sunnier times.

“In Ireland, we just never got a burst of [good] weather. To get...

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