It was, according to Met Eireann, one of the coldest summers on record. To make matters worse, July was one of the wettest months seen in years. For C&C, the maker of Bulmers, Ireland’s biggest cider brand, that spells trouble. Bad weather is an inherent problem for a company whose main product has become synonymous with sunnier times.
“In Ireland, we just never got a burst of [good] weather. To get...
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