Radio Nova to trial real time listenership gauge

New technology is expected to significantly increase station's knowledge of its audience

22nd January, 2017
Kevin Branigan, chief executive of Radio Nova Pic: Patrick O’Leary

Radio stations could get access to real-time audience measurement through technology developed by an Irish company.

Dublin-based radio station Radio Nova is about to trial new radio listenership technology created by market research and technology company Audisense. The new technology is expected to significantly increase radio station's nowledge of their listeners and their habits.

The trial will see a representative sample of 800 of Radio Nova’s listeners monitored with Audisense technology to establish their daily...

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