Radio Nova steps up digital ads drive

11th February, 2018

Radio Nova, the Dublin-based station, is launching a number of digital advertising offerings as it revamps its business model this year.

As an initial part of this strategy, Nova will offer mobile app advertising platform Ad Messenger to advertisers.

This was first offered on a trial basis as a campaign reinforcement tool, and it will be integrated the mobile ad platform into its active portfolio later in the year.

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