Radio making itself heard with new planning app

Radio advertising campaigns can be tricky to plan, but now there’s an app for that

8th January, 2017
Peter Smyth, chief executive, IRS Plus, owner of the Radio Factory brand Picture: Paul Sharp

IRS Plus, the sales and marketing house for 15 local Irish radio stations, has developed an app to make it easier for media agencies to produce radio campaigns. Developed in conjunction with media analysis tool Mediastar, the desktop app comes under IRS’s new platform Radio Factory. Already, it has been broadly welcomed.

Eamon Fitzpatrick, managing director of IPG Mediabrands, said the Radio Factory app was “a game changer and deserves great credit. Radio is...

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