Monday June 1, 2020

Putting the fizz into Innocent

9th May, 2015
2
Dan Germain, head of brand and creative at Innocent Smoothies

If the soft-drinks behemoth Coca-Cola were to turn juice and smoothie company Innocent into a mini-Coke “it wouldn’t work”. That’s according to Dan Germain, head of brand and creative at Innocent Smoothies.

Coca-Cola took full control of Innocent in 2013, but according to Germain the soft-drinks company gives Innocent full independence.

“We still run the business and that’s exactly how they want it,” said Germain. “The way they run Coke...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 4 weeks ago

What’s coming up today and what you might have missed

Hannah O’Brien | 5 months ago