Putting stock in sneakers

Josh Luber has created a $1 billion business by betting on the price of shoes – and selling them, writes Emmet Ryan

Emmet Ryan

Technology Correspondent @emmetjryan
17th November, 2019
Josh Luber created an app, StockX, which is based in Detroit and tracks the price of shoes

Josh Luber’s app, StockX, looks a lot like any ecommerce or trading tool. There is a ticker at the top, red means prices are dropping, and green means they are going up. Below there are links to individual assets with their own buy and sell prices listed.

The difference is that Luber’s app isn’t trading in shares or bonds, it’s tracking the price of shoes. Runners to be precise, or sneakers as the...

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