Wednesday July 15, 2020

Putting stock in sneakers

Josh Luber has created a $1 billion business by betting on the price of shoes – and selling them, writes Emmet Ryan

Emmet Ryan

Technology Correspondent

17th November, 2019
Josh Luber created an app, StockX, which is based in Detroit and tracks the price of shoes

Josh Luber’s app, StockX, looks a lot like any ecommerce or trading tool. There is a ticker at the top, red means prices are dropping, and green means they are going up. Below there are links to individual assets with their own buy and sell prices listed.

The difference is that Luber’s app isn’t trading in shares or bonds, it’s tracking the price of shoes. Runners to be precise, or sneakers as the...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 2 months ago

What’s coming up today and what you might have missed

Hannah O’Brien | 6 months ago