Sunday December 15, 2019

Put your media buyer on the spot to get a good deal

Media buying is fast paced, where you can be quickly outbid. Adam Davidson of money transfer firm Currency Fair explains how to make sure you get what you pay for

26th April, 2015
Adam Davidson, head of offline marketing, Currency Fair. Picture: Feargal Ward

Watch out for media buyers. That was the advice from Adam Davidson, Currency Fair’s head of offline marketing, as he spoke about marketing a company internationally. He said that media buyers will promise clients the sun, moon and stars, but often do not deliver.

“It is a dynamic marketplace where people are constantly bidding for spots and so you can get outbid by someone who is willing to pay more for the same...

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