Puma gets the jump on rivals and springs into profit
Richard Weiss reports on how celebrity link-ups are driving resurgence
Puma said operating profit in 2017 will grow at least as fast as last year, when three big global sports events and better sales of women’s wear helped the metric jump by a third.
Earnings before interest and taxes, or Ebit, will climb to between €170-€190 million, the company said.
Puma also reported sales and earnings for 2016 that beat analyst estimates, and boosted its dividend by 50 per cent.
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Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures