Puma gets the jump on rivals and springs into profit

Richard Weiss reports on how celebrity link-ups are driving resurgence

12th February, 2017
Rihanna has been adding creative input to Puma’s lines

Puma said operating profit in 2017 will grow at least as fast as last year, when three big global sports events and better sales of women’s wear helped the metric jump by a third.

Earnings before interest and taxes, or Ebit, will climb to between €170-€190 million, the company said.

Puma also reported sales and earnings for 2016 that beat analyst estimates, and boosted its dividend by 50 per cent.

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Tom Maguire: Tax changes we make now could help business for years

More Business Tom Maguire 11 months ago

The Daily Briefing

The Daily Briefing