Puma gets the jump on rivals and springs into profit

Richard Weiss reports on how celebrity link-ups are driving resurgence

12th February, 2017
Rihanna has been adding creative input to Puma’s lines

Puma said operating profit in 2017 will grow at least as fast as last year, when three big global sports events and better sales of women’s wear helped the metric jump by a third.

Earnings before interest and taxes, or Ebit, will climb to between €170-€190 million, the company said.

Puma also reported sales and earnings for 2016 that beat analyst estimates, and boosted its dividend by 50 per cent.

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