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Publicis rolls out €2m Bord Gáis Energy ad campaign

Through-the-line campaign aims to have consumers thinking about the energy provider before competitors

18th January, 2015

Publicis Dublin, the advertising agency, is rolling out its first advertising campaign for the gas and electricity supplier Bord Gáis Energy.

Bord Gáis Energy went out to tender for a new creative agency after its contract with DDFH&B Advertising Group expired last October. Eight companies made the shortlist, but Publicis Dublin won the three-year contract worth €2 million. The brief for the creative pitches was to position Bord Gáis Energy as the “helpful...

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