As marketing tools go, cardboard boxes aren’t exactly cutting edge. But for Cassandra Stavrou, going the extra mile when it came to designing the boxes for her gourmet popcorn has more than paid off.
Stavrou is the founder of Propercorn, which she set up in London in 2011 and which now sells over three million snack-sized bags a month through 10,000 shops in ten countries, including Ireland.
From the beginning, Stavrou was focused on creating...
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