Primania: is Penneys winning the global race?

Primark is fast becoming an international fast fashion sensation. How has this happened and can it last?

29th May, 2016
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Primark: an Irish retailer enjoying international success

Next month, Primark, as Penneys is known outside Ireland, opens its third US store. With several more on the slate, it is showing early signs of succeeding where Marks & Spencer, Tesco and more have failed: conquering America.

And it’s not just across the Atlantic that ‘Primania’, as the passion for the “thrift-luxe” brand is known, is storming along.

In Spain, Primark’s 41 stores turn over €1.7 billion, outflanking...

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