Pretty big success for Pretty Little Thing

Online fashion retailer’s Irish sales surge

11th June, 2017
Umar Kamani of Pretty Little Thing Picture: Fergal Phillips

Pretty Little Thing, the online fashion retailer that is part of the giant Boohoo group, has seen growth in sales in Ireland quadruple since launching its website here a year ago, founder Umar Kamani said.

Irish business makes up 7 per cent of Pretty Little Things’s sales, which stand at somewhere in the region of £17 million in last disclosed figures, suggesting a £1.20 million Irish market value.

“It’s been a surprisingly great market...

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