Tuesday June 2, 2020

Popertee to use heat mapping to guage success of pop-up events

4th March, 2018
Lucinda Kelly, chief executive, Popertee

The experiential marketing start-up Popertee is to pilot a new heat mapping technology designed to help marketeers gauge the success of pop-up events in Britain, having secured a new contract with Transport for London (TFL).

TFL is using the online Popertee platform, which matches potential pop-up locations with businesses, to showcase more than 80 sites in its underground network.

“We’re piloting our new Popscore technology with a brand in Britain next month,” said Lucinda Kelly, founder...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 4 weeks ago

What’s coming up today and what you might have missed

Hannah O’Brien | 5 months ago