The experiential marketing start-up Popertee is to pilot a new heat mapping technology designed to help marketeers gauge the success of pop-up events in Britain, having secured a new contract with Transport for London (TFL).
TFL is using the online Popertee platform, which matches potential pop-up locations with businesses, to showcase more than 80 sites in its underground network.
“We’re piloting our new Popscore technology with a brand in Britain next month,” said Lucinda Kelly, founder...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team