Penneys from heaven: Primark’s US revolution

The Irish-based retailer has hit the ground running, as Primark’s US stores are swooping into spaces vacated by its struggling competitors

9th July, 2017

Until a fortnight ago, the top floor of Sears in the South Shore Plaza in Braintree was shrouded in plastic and off limits to customers at the sprawling shopping mall. Braintree is a Massachusetts town with a population of around 38,000. Like much of Massachusetts, Braintree has a sizeable Irish American population. So when news spread that Primark, which had opened a flagship store in Boston, was taking over the space, there was a buzz...

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