Pat The Baker has big bread beast Brennans in its sights

Pat The Baker is planning to use its enlarged market share to challenge the dominant player in the Irish bakery market, Brennans Bread, according to documents filed with the competition commissioner.

Pat The Baker is now firmly the second largest producer of bread products in the country after its acquisition of Irish Pride, which received the green light from the competition commissioner last month.

In the filings, the company states that the transaction ...