Parents against ‘immoral’ and ‘exploitative’ food ads: survey

Heart Foundation recommends ban on using stars to sell junk food

15th June, 2016
Parents were critical of Rita Ora's promotion of Coca Cola Pic: Getty

A survey by the Irish Heart Foundation (IHF) found that an online survey of parents of children between 13 and 14 reacted negatively when shown examples of the type of food advertisements their children are exposed to online.

Three-quarters of the surveyed parents were strongly against digital marketing of unhealthy products to their children, using terms like ‘immoral’, ‘dishonest’ and ‘exploitative’ to describe the campaigns.

The IHF concluded that the advertising...

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