Monday June 1, 2020

Over €1m spent on Facebook ads during abortion referendum

Aaron Rogan

News Correspondent

6th October, 2019

More than €1 million was spent on Facebook advertising by campaigners during the abortion referendum before it banned foreign ads, the social media giant has revealed.

A total of $1.3 million was spent by 300 Irish groups. A further $100,000 was spent by 50 foreign groups to target voters ahead of the May 2018 vote on repealing the Eighth Amendment.

Two weeks before the vote in May 2018, Facebook took the then-unprecedented step of blocking all foreign ads due to...

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