Online fashion retailing with the personal touch

22nd July, 2018
Kate Gleeson, founder of

Fast-changing consumer trends prompted clothing retailer Kate Gleeson to close the boutique she had run for two decades in Dublin six years ago, in favour of a new online venture.

Gleeson opened Diffusion on Clontarf Road in 1991, subsequently introducing international labels, such as Annette Gortz, Betty Jackson, Transit and Just Cavalli, to the Irish market.

By 2012, however, she had decided to turn her back on bricks-and-mortar retailing. She took a career break before returning...

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