On The Spot
Brian Mahony, International Triathlon Union
I’m director of Global projects and marketing for the International Triathlon Union (ITU), the governing body for the Olympic sport of triathlon. It’s an interesting and diverse role which includes everything from sponsor acquisition and servicing, to developing marketing strategy to working with our Olympic partners to grow the sport of triathlon globally.
How did you start working in sport?
Honestly, it’s not something I had planned. I started...
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