Monday June 1, 2020

Older consumers becoming a real market force

Brands need to understand the changing lifestyles and consumer habits of the growing and wealthy senior spender sector

9th May, 2015

Older consumers look set to become a bigger market force in the coming decades, which means brands, retailers and service providers need to adapt to suit the changing market.

A recent report by market research firm Euromonitor on the challenges and opportunities of targeting an older customer pointed to the rise of older consumers, and highlighted that senior consumers will account for 18 per cent of the total global population by 2030.

“The senior market is a...

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