Sunday September 27, 2020

Off the back foot: Pigsback was first to market in Ireland low-cost deals online

Despite a tough few years, it’s now planning for a bright future

13th December, 2015
Michael Dwyer, founder of Pigsback Picture: Feargal Ward

After an influx of global competitors with huge budgets, an unsuccessful launch in new markets and cutting staff numbers to a quarter of their peak, Pigsback is starting to bring home the bacon again.

Empathy Marketing, the company behind the site that sells hotel rooms, restaurant meals and beauty treatments at low prices, was set up in 2000.

Things went well for the first six or so years, and Pigsback started planning to expand overseas. It...

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