Not just window dressing: how your storefront can boost sales

Visual merchandising - both in shop windows and in-store - has just seconds to make an impact, writes Patrick Murtagh

26th March, 2017
Rowena Doyle, Visual Sense

‘People aren’t engaged with window spaces any more. They’re too busy, or they’re on their phone.” Rowena Doyle is summing up one of the challenges faced by retailers in the smartphone age: getting potential customers to look up from their phones, and look at the merchandise in shop windows instead.

“Window shopping is on the decline, simply because people’s attention is elsewhere,” said Doyle, whose company, Visual...

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