Monday January 20, 2020

Not even Tiger Woods could make golf profitable for Nike

Nike exited the category a year ago amid Woods’s fading star power and the sport’s declining popularity

2nd July, 2017
Tiger Woods was the face of Nike in the golfing world for many years Pic: Getty

Phil Knight, co-founder of Nike, was so enamored with a young Tiger Woods that the company began recruiting him three years before signing him to an endorsement deal at 20.

“You could see him coming from way back,” Knight said. The young golfer would occasionally play in the Portland, Oregon area, near Nike’s headquarters, “and we’d always invite him and his father out to lunch”. It was the start of a long – and ultimately unprofitable...

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