Nostalgia in ads: Tapping into a strong desire for rose-tinted memories
Advertising is taking advantage of the fact that people draw comfort from the past, even ones they have never experienced
Nostalgia, as the saying goes, is a file that removes the rough edges from the good old days.
It seems that this year, more than ever before, a spotlight has been shone on society’s yearning for the past.
Donald Trump’s successful “Make America Great Again” campaign and the Brexiteers’ message to “take back control” have sparked a debate that has critiqued political marketing for leading people to believe in a simpler, better time....
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Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures