No sign of a slowdown in influencer marketing

Many roll their eyes and argue that influencer marketing can be a waste of money, but a report has found that influencers tend to have higher user engagement than the content generated by brands

11th December, 2018
More influencers like Pippa O'Connor are launching their own products. Pic: Brian McEvoy

Fast forward to the end of the year, with countless #ad and #spon showing up on social media posts, and influencer marketing is still a big deal - and it looks like that will continue.

According a to new report from Business Insider's premium research service, BI Intelligence, between $5 billion and $10 billion will be spent on influencer marketing ads in 2022. If it hits the mid-point of this prediction, $7.5 billion, it would...

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