No sign of a slowdown in influencer marketing
Many roll their eyes and argue that influencer marketing can be a waste of money, but a report has found that influencers tend to have higher user engagement than the content generated by brands
Fast forward to the end of the year, with countless #ad and #spon showing up on social media posts, and influencer marketing is still a big deal - and it looks like that will continue.
According a to new report from Business Insider's premium research service, BI Intelligence, between $5 billion and $10 billion will be spent on influencer marketing ads in 2022. If it hits the mid-point of this prediction, $7.5 billion, it would...
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Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures