Wednesday July 8, 2020

No sign of a slowdown in influencer marketing

Many roll their eyes and argue that influencer marketing can be a waste of money, but a report has found that influencers tend to have higher user engagement than the content generated by brands

11th December, 2018
More influencers like Pippa O'Connor are launching their own products. Pic: Brian McEvoy

Fast forward to the end of the year, with countless #ad and #spon showing up on social media posts, and influencer marketing is still a big deal - and it looks like that will continue.

According a to new report from Business Insider's premium research service, BI Intelligence, between $5 billion and $10 billion will be spent on influencer marketing ads in 2022. If it hits the mid-point of this prediction, $7.5 billion, it would...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 2 months ago

What’s coming up today and what you might have missed

Hannah O’Brien | 6 months ago