Friday February 28, 2020

Nike doesn't seem choosy about the company it keeps

Nike replaced passion with profits long ago.

28th June, 2015
2

Meander through the Nike website for long enough and you’ll land on its mission statement: “Bring inspiration and innovation to every athlete in the world.” A sentiment that could be viewed rather differently than intended when you delve into a company that has long since seen profits replace passion.

Given the secretiveness of Nike, it’s hard to judge when it started to go wrong. However, by the time a 24-year-old runner...

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