New one-click solution for expectant mothers Service offers pre-packed maternity boxes

Vicky O’Dwyer and Sophie Cafolla of The Stork Box

Dublin sisters Sophie Cafolla and Vicky O’Dwyer launched their new online business The Stork Box at the start of the month, offering time-poor expectant mothers pre-packed maternity hospital boxes to order.

The idea stemmed from O’Dwyer’s experience as a doctor specialising in obstetrics and gynecology, but the start-up will be led primarily by Cafolla, who has an established career in event sponsorship and marketing and a baby clothing range called Mini Style Addict.