Saturday May 30, 2020

New look for UTV Ireland as station tackles woes

13th September, 2015
TV makeover Pic: rollingnews.ie

Fledgling TV brand UTV Ireland is launching a new look tomorrow across the station.

The Irish station generated a loss of €10.2 million in the first half of this year.

Mary Curtis, UTV Ireland’s head of channel, said the look and feel of the brand needs to evolve as it matures.

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