‘Giving Aer Lingus back its fame” is the aim of the new brand positioning of the airline, according to its chief revenue officer, Mike Rutter.
Anyone who picked up a newspaper last week would think that Aer Lingus was famous enough without a new campaign, as IAG’s bid to buy the airline hit the headlines. However, Rutter said that while the airline is “iconic” in Ireland, that has not translated into other markets...
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