New IAPI head has global ambitions for industry
Charley Stoney has wide- ranging plans for her tenure as boss of the body representing Ireland’s media and advertising sector
The communications, creative, marketing and media industry is worth €1 billion and employs 5,000 in Ireland annually. Of that, a large chunk comes from the membership of the Institute of Advertising Practitioners in Ireland.
IAPI’s 55 members, which include full-service creative ad agencies, media agencies, digital specialists, and communications companies, have over 1,800 staff, and IAPI’s new chief executive, Charley Stoney, wants to ensure that they are taken seriously both nationally and internationally.
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