New frontiers: How to Break into America
Irish companies must also be prepared for red tape and the cost of hiring in the US
In July 2013, Marissa Carter, the founder of the tanning company Cocoa Brown, discovered first-hand what it was to live the American dream.
Carter had made a last-minute decision to fly to Las Vegas, Nevada, for the cosmetics trade show Cosmoprof North America (she got wind of it on a Friday, and was in Vegas by Sunday) to sit front row at the talks hosted by retail behemoths such as Walgreens, Macy’s and Walmart.
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month, €19.99 Monthly thereafter
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures