New frontiers: How to Break into America

Irish companies must also be prepared for red tape and the cost of hiring in the US

7th August, 2016
Marissa Carter of Cocoa Brown: Theres just so much opportunity in the States Picture: Bryan Meade

In July 2013, Marissa Carter, the founder of the tanning company Cocoa Brown, discovered first-hand what it was to live the American dream.

Carter had made a last-minute decision to fly to Las Vegas, Nevada, for the cosmetics trade show Cosmoprof North America (she got wind of it on a Friday, and was in Vegas by Sunday) to sit front row at the talks hosted by retail behemoths such as Walgreens, Macy’s and Walmart.


Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Tom Maguire: Tax changes we make now could help business for years

More Business Tom Maguire 11 months ago

The Daily Briefing

The Daily Briefing