New frontiers: How to Break into America

Irish companies must also be prepared for red tape and the cost of hiring in the US

7th August, 2016
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Marissa Carter of Cocoa Brown: Theres just so much opportunity in the States Picture: Bryan Meade

In July 2013, Marissa Carter, the founder of the tanning company Cocoa Brown, discovered first-hand what it was to live the American dream.

Carter had made a last-minute decision to fly to Las Vegas, Nevada, for the cosmetics trade show Cosmoprof North America (she got wind of it on a Friday, and was in Vegas by Sunday) to sit front row at the talks hosted by retail behemoths such as Walgreens, Macy’s and Walmart.

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