Sunday November 29, 2020

New frontiers: Euro vision can payoff for Irish firms

European markets present exporters with plenty of challenges and opportunities

28th August, 2016
Niall Phelan, co-founder of the Rye River Brewing Company Picture: Barry Cronin

T he German brewing tradition goes back 6,000 years, but today an Irish company is taking Germany’s craft beer market by storm.

Rye River Brewing Company, the Kildare brewery behind McGargles, is supplying 300 German pubs and is set to list in a number of major retailers.

It was not always Rye River’s intention to target the European country most famous for its beer, but since Germany is only discovering its taste for craft beer,...

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