New chief and new name for Irish International

The agency behind some of the most iconic Irish ad campaigns is rebranding as BBDO Dublin

5th November, 2017
Neal Davis, the new chief executive at advertising agency BBDO DublinFergal Phillips

Irish International worked on some of the most iconic Irish ad campaigns over the years like “Who’s taking the horse to France?” and “Penneys, got a whole lot of things for Christmas”. Now the agency is leaving its name behind as it rebrands as BBDO Dublin.

“It would be quite easy to say ‘New guy comes in and rebrands shop’,” the new chief executive of the ad agency, Neal...

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