Tuesday June 2, 2020

Netting a winner: huge audiences tuned in for European Championships on both RTÉ and TV3

Broadcasters, sponsors and advertisers all reaped the benefits

17th July, 2016
Pepe, Cristiano Ronaldo, João Moutinho and André Gomes lift the Henri Delaunay Trophy for Portugal in Paris last Sunday night Picture: Getty

A week on from Portugal’s surprise triumph in the European Championships, Core Media, specifically its sponsorship arm Livewire, its digital agency Radical and its research company Ignite, has shared its Euros Insider research report with The Sunday Business Post to assess the impact of Euro 2016 on fans, sponsors and brands alike.

Despite the plethora of devices available for fans to watch the Euro 2016 games on, TV is still king. More than half...

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