Wednesday June 3, 2020

Nestlé loses in court bid to trademark KitKat

24th January, 2016
Nestlé has lost a legal case over the shape of its KitKat bar

Confectionery giant Nestlé cannot trademark the shape of its four-fingered KitKat bar in Britain, according to a ruling by the British High Court. The company has indicated that it will appeal the decision.

“KitKat is much loved and the iconic shape of the four-finger bar, which has been used in Britain for more than 80 years, is well known by consumers. We believe that the shape deserves to be protected as a trademark in...

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