Confectionery giant Nestlé cannot trademark the shape of its four-fingered KitKat bar in Britain, according to a ruling by the British High Court. The company has indicated that it will appeal the decision.
“KitKat is much loved and the iconic shape of the four-finger bar, which has been used in Britain for more than 80 years, is well known by consumers. We believe that the shape deserves to be protected as a trademark in...
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