NBCUniversal is doubling down on Buzzfeed. The film studio and television network, now a subsidiary of cable company Comcast, has just invested $200 million in the digital publisher. That brings its total investment in Buzzfeed to $400 million.
It’s just over a year since NBCUniversal announced it was taking a stake in the company and it simultaneously placed an identical $200 million bet on one of Buzzfeed’s rivals, Vox Media.
At the time, such...
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