Mr Crumb increases volume to counter sterling fall

Firm’s production run going up 15 per cent a week

20th November, 2016
Bernard Coyle, chairman of Westmeath-based stuffing manufacturer Mr Crumb Picture: Barry Cronin

The sharp fall in sterling is hitting Ireland’s food industry hard but Westmeath-based manufacturer Mr Crumb is not taking the challenge lying down.

It has just launched a new range of branded stuffing in 900 Sainsbury and Asda stores across Britain.

Mr Crumb owner Bernard Coyle said he remains optimistic about his own business despite what he believes is “a very bleak outlook” for the sector overall.

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