Mixer maker targets wide sector of drinks market
The gin and tonic revival has helped Fever Tree build a £4 billion business, and it’s not stopping there
It has become a £4 billion business on the back of a worldwide surge in gin sales. But the publicly-quoted mixer company Fever Tree now has whiskey, tequila and even Jägermeister drinkers in its sights as it plots further growth.
Tim Warrillow, who co-founded the business with Charles Rolls in 2005, told The Sunday Business Post on a recent visit to Dublin that while “the gin and tonic isn’t going anywhere”, there is...
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