Thursday September 24, 2020

Millions saw a minute of TG4's weather report - and it was very deliberate

With a tiny budget for promoting online content around the world, Dublin's ICAN made the channel go viral

5th November, 2016

A typical day on TG4 has around seven hours of Irish-language content, and about 750,000 viewers. The rest of the day is filled with a varied mix of English-language content.

About 40,000 watch a typical episode of Nuacht TG4, the daily half-hour Irish language TV news bulletin.

But on Monday, a particular minute of the show had an audience of millions.

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